Adidas
agency_Isobar

creative director_Angie Kramer
art director_Jonathan Armstrong

notes_
Handled the first round of initial art direction for the look & feel and branding. School Style Battle is an engaging way to get students to compete and show their true styles while leading an edge of school pride.

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Stride Gum
agency_RocketXL (A division of Cossette)
agency_The Hive

associate creative director_Drew Matthews
snr creative / ia_Jonathan Armstrong
copy writer_David Lipson


notes_
This was a Facebook initiative to create a fun and simple engaging way for Stride to promote their contest to the 2011 MMVAs and to achieve sample fulfillment.

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Maynards
agency_RocketXL (A division of Cossette)

associate creative director_Drew Matthews
art director_Jonathan Armstrong
designer_Rachel Ma
copy writer_Adrienne Annau
copy writer_Rachel
matte painter_Jordan Nieuwland
matte painter_Amro Attia
concept artist_Alex Hadjiantoniou

notes_
Maynards wanted a fun and egaging way to give
away their newly launched XL bag of Sweedish Fish.The task at hand was to develop an over-arching theme that could tie in a multi game and be a throw back to their previous campaign -- enter Maynards at the movies

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Cadbury
agency_RocketXL (A division of Cossette)

associate creative director_Drew Matthews
art director_Jonathan Armstrong
copy writer_David Lipson


notes_
This was a Facebook initiative to create a fun brand awareness around the launch of Dairy Milk's Buttons and draw more attention to their Fair Trade efforts.

Coca-Cola
agency_Henderson Bas

art director_Jason Chesebrough
snr designer_Jonathan Armstrong
copy writer_Elizabeth Dundas

notes_
Coke's partnership w/ Rogers.Worked on a solutionto tie MMS in with Coke's strategy

NissanUSA
agency_Critical Mass

creative director_Steve Rowcliffe
art director_Jonathan Armstrong
copy writer_Kevin Rosmanitz

notes_
With the launch of Nissan's new Juke we wanted to bring cool to your neighborhood. Incorpriating a google map of your area and local hot spots brought that reality to life.

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Nike
agency_Arcade Agency

creative director_Pablo Mozo
art director_Jonathan Armstrong
programmers_Relish Interactive

notes_
The ultimate shoe vs shoe battle. Influencers were teamed up with their favorite shoes and video battles were shot. Users were prompted to vote.

CBC
agency_Jam3

creative director_Adrian Belina
creative director_Pablo Vio
art director_Jonathan Armstrong

notes_
Concept for CBC / Whitepine's hit tv series The Border. This was a refresh for the second season.

Chevrolet
agency_MacLaren McCann

group creative director_Andre LeMasurier
art director_Jonathan Armstrong
copy writer_Josh Haupert
production_Secret Location

notes_
Social strategy and execution for Chevrolet. This is still an ongoing implimention across multipleplatforms

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Chevrolet
agency_MacLaren McCann

group creative director_Andre LeMasurier
art director_Jonathan Armstrong
copy writer_Josh Haupert

notes_
Concept for Chevrolet iPhone app targeted at the FIFA 2010 World Cup

Cadbury
agency_Cloud Agents / The Hive

art director_Brad Van Schaik
snr designer_Jonathan Armstrong

notes_
Dairy Milk launched a popular conversation about fair trade.Users populated and compared their own fair trades.I was brought on to lock down the initial look and feel.

Maple Leaf Foods
agency_John St. / Pixel Pusher

ideation_Jonathan Armstrong
art director_Matthew Wearn
production_Pixel Pusher

notes_
ideated for original concept w/ Matthew Wearn

Sprint
agency_Sapient / Nitro Group

associate creative director_Alex DePaz
snr designer_Jonathan Armstrong
many others_Sapient Team

notes_
New corp site that reflects the updated branding. User interaction and social was highly empashized on this build.Frog design handled the initial look and Sapient expanded.

Canada Goose
agency_Arcade Agency

creative director_Pablo Mozo
art director_Jonathan Armstrong

notes_
Worked on the rebrand of the company and included was a large impact site.

Kosher Salt
agency_Tool / Pixel Pusher

art director_Jonathan Armstrong

notes_
Developed a nav system that was themed with the site and the user could easiely navigate through the site.

NBC
agency_Fuel Industries

creative director_Joel Grenier
art director_Jonathan Armstrong

notes_
Initial look and feel, supurvised pool table shoot, front end build in flash

Freebord
agency_The Vacuum

creative director_Nate Smith
art director_Tyler Keely
designer_Jonathan Armstrong

notes_
Updated corp site. Many hidden elements were included and an emphasis on user submitted content

Nike
agency_Arcade Agency

creative director_Pablo Mozo
designer_Jonathan Armstrong
product photo_Jonathan Armstrong

notes_
Winter 08 Sportswear campaign. Ran in Lou Lou, Strut, Vice and Nightlife magazines

Nike SB
agency_Arcade Agency

creative director_Pablo Mozo
designer_Jonathan Armstrong

notes_
Winter 08 SB ad. Ran in Snowboard Canada

Hersey
agency_Arcade Agency

creative director_Pablo Mozo
designer_Jonathan Armstrong
designer_Al Orlina

notes_
This was done for Oh Henry's on site activation at Virgin Festival Toronto & Calgary. Shot, comped and created a good chunk of the assets for the garage as well ideated for the initial concept.

Nike SB
agency_Arcade Agency

creative director_Pablo Mozo
designer_Jonathan Armstrong


notes_
Top slide - installation piece for the Nike SB's Nothing But the Truth film premiere in Vancouver. Bottom slide - Video showcase each unique dunk.

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Nike
agency_Arcade Agency

creative director_Pablo Mozo
designer_Jonathan Armstrong
designer_Al Orlina

notes_
installation piece for the Nike Sportswear studio in Toronto. Designed and executed a few of the pieces.

Nike
agency_Arcade Agency

creative director_Pablo Mozo
art director_Jonathan Armstrong
designer_Al Orlina

notes_
Worked on the branding for a wall slider in one of Nike's secret slider lakes.
Also branded, with the same theme, the interior of the mini ramp garage.

Freebord
agency_The Vacuum

creative director_Nate Smith
designer_Jonathan Armstrong

notes_
Ad for Transworld Snowboard magazine