Art director. Designer.

Intuitive. Interactive. User experience advocate.

Specializing in experiential and integrated branding; inspired by great work, indepth thinking and new relationships. Available for contract & freelance opportunities.

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Budweiser Red Lights

The idea

Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak — the moment a goal is scored.

The solve

Create a goal light that would simultaneously go off every time a hockey team scores. The light connects to your wi-fi network and you configure it using an iPhone or Android app to let it know the team you support. During a game, it listens over the network for a score and the synced light flashes and brings the excitement home!

Role:

Art Direction & Design on the interactive / experiential components. Technology overseeing.
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Bud Light Send A Cheer

Basis:

Create a campaign that will let people send a cheer to their friends.

Solve:

Position the content to be self contained personalized video clips that users can tag and post on their friends wall while having their own message rendered within the video. We shot over 72 unique videos that could all have a user’s message at the end and be easily shared.

Role:

Digital art director & design.
  • adidas_sst

Adidas

School Style Battle

The Brief:

Ralley Schools to be involved and compete against each other to win a donation to their athletics department while driving awareness of the Adidas brand.

Solve:

School Style Battle is an engaging way to get students to compete and show their true styles while leading an edge of school pride. It asked users to put together their own “collection” from Adidas products and have others vote.

Role:

Handled first round of art direction on the look and feel.
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Budweiser Canada – Refined Age Gate Experience

Simplifying experiences, starting with the first thing a user sees:

Developed a smarter, smoother and more efficient age gate experience for Budweiser Canada. Working closely with Labatt’s legal department we were able to reduce clicks by 1/2 the original state. This was done through implementing a smart province detector (already knows what province you are coming from) and a simple language detection (based on your system settings). Preloaded the page in behind to tease at the content to come and brought Bud’s  pride and heritage to the forefront.

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Stride 2.0

Stride 2.0 Tipster

The Brief:

Launch a fun and intuitive way to engage and promote new consumers to a fresh launch of Stride 2.0.

Solve:

Create an army of Stride Marketers to convince their own friends to upgrade to Stride 2.0 and to tip us off to any friend that hasn’t upgraded yet. Six of those fans would be flown out to attend the MMVAs. The Facebook fan base grew from 8,000 – 80,000 during the duration of the campaign.

 

Role:

Handled first round of interactive art direction on the look and feel. Handled the rest of the user experience flow and design.
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Maynards

Maynards wanted a fun and egaging way to give
away their newly launched XL bag of Sweedish Fish.The task at hand was to develop an over-arching theme that could tie in a multi game and be a throw back to their previous campaign — enter Maynards at the movies

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Nike

Various Nike projects:

  • Winter 08 Sportswear Campaign
  • Winter 08 SB Campaign
  • Nike SB – Nothing But The Truth movie launch & teaser
  • Environment Design for Nike SB

Role:

Art Direction & Design

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Nike –
Dunk Wars

Celebrating Nike’s 25th Anniversary

A head to head competition was unveiled to pin dunk against dunk. A unique competition was tailored for each shoe and the user was given the chance to vote on which one would reign supreme. Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture.

Role:

Art Direct & Design