Jonathan Armstrong is a freelance art director specializing in experiential and integrated branding; inspired by great
work, indepth thinking and new relationships.
Checkout the work, clients, social, contact
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Adidas
agency_Isobar creative director_Angie Kramer art director_Jonathan Armstrong notes_ Handled the first round of initial art direction for the look & feel and branding. School Style Battle is an engaging way to get students to compete and show their true styles while leading an edge of school pride. |
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Stride Gum
agency_RocketXL (A division of Cossette) agency_The Hive associate creative director_Drew Matthews snr creative / ia_Jonathan Armstrong copy writer_David Lipson notes_ This was a Facebook initiative to create a fun and simple engaging way for Stride to promote their contest to the 2011 MMVAs and to achieve sample fulfillment. |
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Maynards
agency_RocketXL (A division of Cossette) associate creative director_Drew Matthews art director_Jonathan Armstrong designer_Rachel Ma copy writer_Adrienne Annau copy writer_Rachel matte painter_Jordan Nieuwland matte painter_Amro Attia concept artist_Alex Hadjiantoniou notes_ Maynards wanted a fun and egaging way to give away their newly launched XL bag of Sweedish Fish.The task at hand was to develop an over-arching theme that could tie in a multi game and be a throw back to their previous campaign -- enter Maynards at the movies |
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Cadbury agency_RocketXL (A division of Cossette) associate creative director_Drew Matthews art director_Jonathan Armstrong copy writer_David Lipson notes_ This was a Facebook initiative to create a fun brand awareness around the launch of Dairy Milk's Buttons and draw more attention to their Fair Trade efforts. |
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Coca-Cola agency_Henderson Bas art director_Jason Chesebrough snr designer_Jonathan Armstrong copy writer_Elizabeth Dundas notes_ Coke's partnership w/ Rogers.Worked on a solutionto tie MMS in with Coke's strategy |
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NissanUSA
agency_Critical Mass creative director_Steve Rowcliffe art director_Jonathan Armstrong copy writer_Kevin Rosmanitz notes_ With the launch of Nissan's new Juke we wanted to bring cool to your neighborhood. Incorpriating a google map of your area and local hot spots brought that reality to life. |
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Nike agency_Arcade Agency creative director_Pablo Mozo art director_Jonathan Armstrong programmers_Relish Interactive notes_ The ultimate shoe vs shoe battle. Influencers were teamed up with their favorite shoes and video battles were shot. Users were prompted to vote. |
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CBC agency_Jam3 creative director_Adrian Belina creative director_Pablo Vio art director_Jonathan Armstrong notes_ Concept for CBC / Whitepine's hit tv series The Border. This was a refresh for the second season. |
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Chevrolet
agency_MacLaren McCann group creative director_Andre LeMasurier art director_Jonathan Armstrong copy writer_Josh Haupert production_Secret Location notes_ Social strategy and execution for Chevrolet. This is still an ongoing implimention across multipleplatforms |
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Chevrolet agency_MacLaren McCann group creative director_Andre LeMasurier art director_Jonathan Armstrong copy writer_Josh Haupert notes_ Concept for Chevrolet iPhone app targeted at the FIFA 2010 World Cup |
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Cadbury agency_Cloud Agents / The Hive art director_Brad Van Schaik snr designer_Jonathan Armstrong notes_ Dairy Milk launched a popular conversation about fair trade.Users populated and compared their own fair trades.I was brought on to lock down the initial look and feel. |
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Maple Leaf Foods agency_John St. / Pixel Pusher ideation_Jonathan Armstrong art director_Matthew Wearn production_Pixel Pusher notes_ ideated for original concept w/ Matthew Wearn |
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Sprint agency_Sapient / Nitro Group associate creative director_Alex DePaz snr designer_Jonathan Armstrong many others_Sapient Team notes_ New corp site that reflects the updated branding. User interaction and social was highly empashized on this build.Frog design handled the initial look and Sapient expanded. |
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Canada Goose agency_Arcade Agency creative director_Pablo Mozo art director_Jonathan Armstrong notes_ Worked on the rebrand of the company and included was a large impact site. |
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Kosher Salt agency_Tool / Pixel Pusher art director_Jonathan Armstrong notes_ Developed a nav system that was themed with the site and the user could easiely navigate through the site. |
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NBC agency_Fuel Industries creative director_Joel Grenier art director_Jonathan Armstrong notes_ Initial look and feel, supurvised pool table shoot, front end build in flash |
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Freebord agency_The Vacuum creative director_Nate Smith art director_Tyler Keely designer_Jonathan Armstrong notes_ Updated corp site. Many hidden elements were included and an emphasis on user submitted content |
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Nike agency_Arcade Agency creative director_Pablo Mozo designer_Jonathan Armstrong product photo_Jonathan Armstrong notes_ Winter 08 Sportswear campaign. Ran in Lou Lou, Strut, Vice and Nightlife magazines |
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Nike SB agency_Arcade Agency creative director_Pablo Mozo designer_Jonathan Armstrong notes_ Winter 08 SB ad. Ran in Snowboard Canada |
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Hersey agency_Arcade Agency creative director_Pablo Mozo designer_Jonathan Armstrong designer_Al Orlina notes_ This was done for Oh Henry's on site activation at Virgin Festival Toronto & Calgary. Shot, comped and created a good chunk of the assets for the garage as well ideated for the initial concept. |
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Nike SB
agency_Arcade Agency creative director_Pablo Mozo designer_Jonathan Armstrong notes_ Top slide - installation piece for the Nike SB's Nothing But the Truth film premiere in Vancouver. Bottom slide - Video showcase each unique dunk. |
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Nike agency_Arcade Agency creative director_Pablo Mozo designer_Jonathan Armstrong designer_Al Orlina notes_ installation piece for the Nike Sportswear studio in Toronto. Designed and executed a few of the pieces. |
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Nike agency_Arcade Agency creative director_Pablo Mozo art director_Jonathan Armstrong designer_Al Orlina notes_ Worked on the branding for a wall slider in one of Nike's secret slider lakes. Also branded, with the same theme, the interior of the mini ramp garage. |
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Freebord agency_The Vacuum creative director_Nate Smith designer_Jonathan Armstrong notes_ Ad for Transworld Snowboard magazine |
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